Entrepreneurial Londoner Mercedes Benson is fast becoming a prominent tastemaker in both fashion and music thanks, in part, to the popularity of her Instagram account (which has over 27,000 followers) and style blog mercedesbenson.

com, which was set up in 2009. After its success the ambitious 24 year old – who once flirted with the idea of becoming a doctor - turned her hand to supporting up and coming musical acts by curating a quarterly showcase titled Future SNDS at Shoreditch’s XOYO. Her impressive social media following has led from her being the global entertainment influencer marketing coordinator at adidas to recently taking on the role of social media manager for Google UK. Not content with all that under her belt, Benson is now turning her attention to creating an online platform that fuses music and charity, recently commenting of the project 'I want to give back'.